Greenberg nicely summed up one of the book’s fundamental ideas when he asked:
“Are you saying we hit a point of marginal diminishing returns, where if you just keep checking your BlackBerry, even when you’re on vacation, you’re less efficient?”
Exactly. It had never occurred to me that this point could be expressed so well in the language of business. Marginal diminishing returns is exactly what you get when you stay connected to your screen all the time.
You can listen to the broadcast here. (Scroll to the show dated 7/6/2010. My segment begins at 17:20)